Omni-channel media and multicultural audience strategy for national and growth-stage brands, with equity-free funding when you're ready to scale — without giving up a single point of equity.
Omni-channel designed to outperform, outpace, and outwit the competition... period!
Why Shadow
Most agencies silo your media. Most funders want your equity. Shadow does neither — and delivers both.
Our omni-channel infrastructure guides your customers from first impression to loyal advocacy — every channel reinforcing the next, every message compounding the last. You get CMO-level strategy and human-centered execution, from one partner with 25+ years of direct-response experience.
Start the conversationOne strategic lens across all 10 channels — no gaps, no contradictions, no wasted spend.
Scale your media spend without diluting ownership. Capital that fuels growth, not equity deals.
Every dollar tied to outcomes. Know what's working, cut what isn't, and invest with confidence.
The Shadow Channel Stack
Ten channels. One voice. Managed, measured, and optimized as a single unified system.
Traditional TV + connected devices — reach audiences on every screen with viewership data and precision targeting.
ProprietaryDisney+ | Hulu | HBO Max | Paramount+ | Peacock — five premium platforms, one buy. 11.4% of total TV time.
YouTube, Amazon, Netflix & Twitch — extend premium video reach across every major streaming environment.
Display, video, native & audio buying across the open web with first-party addressable targeting at 95%+ match rates.
Hyperlocal geo-fencing, digital billboards, transit, and retail screens — one message, every environment.
Paid social across Facebook, Instagram, TikTok, and beyond — strategy, creative, and optimization end-to-end.
+22% LiftNon-skippable ads across streaming, podcasts & digital radio. 92% completion rate. +22% lift in brand outcomes.
Google and Bing campaigns that capture high-intent buyers at the exact moment of decision.
Sponsored Products, Brands, Display, and DSP — dominate the world's largest retail media network.
Lifecycle sequences, drip campaigns and automation that turn leads into customers and customers into advocates.
Household Data
Shadow's IP household matching connects the people you reach on streaming, TV and display to their email and home address. The same household sees your message on the screen, in the inbox and in the mailbox.
Explore Omni Channel ServicesMatch household IP addresses to email so your streaming and display audience can also be reached in the inbox.
Match households to a physical address for direct mail and geo-precise targeting.
Add demographic, home, interest, finance and work data on top of the household to sharpen who you reach.
Multicultural and Mobile-ID Audiences
Reach Hispanic, African American, Asian American, LGBTQ+ and Middle Eastern audiences across a universe of 294M U.S. mobile devices, with creative and targeting built for the community you're speaking to.
Explore AudiencesA Shadow Differentiator
Shadow's dedicated, non-dilutive credit line gives growth-stage brands the capital to scale media spend without touching operational revenue or giving up equity. Then we deploy the strategy and run the media — across every channel — to make every dollar compound. You built it. You keep it. We grow it.
— Shadow Marketing LLC
How It Works
Four steps. One partner. No equity given up along the way.
A free consultation to understand where your brand is, where you want it to go, and what's standing in the way.
We build one plan across the channels that fit your audience, and confirm whether equity-free media funding is the right fit for your growth.
Onboarding takes about 3-4 days, depending on prepayment, to launch a full omni-channel campaign.
Full-funnel attribution ties every dollar to outcomes, so we scale what works and cut what doesn't.
The Proof
The performance behind the channels we run for growth-stage brands.
Decades of experience buying media for brands that need measurable results.
The 5TREAM bundle activates five premium streaming platforms in a single campaign.
First-party programmatic targeting that reaches the audiences you actually want.
Non-skippable audio ads deliver a 92% completion rate across streaming, podcasts and radio.
FAQ
It's a dedicated credit line for your marketing and advertising. Unlike other funding sources, we don't take a stake in your company, so you keep 100% of your equity.
Let's Talk
Tell us where you are and where you want to go. We'll show you exactly how Shadow gets you there — strategy, funding, and execution — without giving up a piece of what you've built.
Your point of contact: Sheryl Herfurth, Director of Business Development and Marketing