Case Studies
Real campaigns across Facebook, Google, search and mobile. Every one started with a clear challenge and ended with measurable growth.
Facebook Ads
Challenge: A women's fashion brand was struggling to generate consistent sales and return on ad spend from Facebook.
Our approach: Segmented campaigns for warm and cold audiences with tailored messaging and product imagery, then tested multiple creatives and adjusted the funnel to reduce drop-off.
Results
Facebook Ads
Challenge: The firm needed a scalable, predictable way to generate leads from qualified investors online.
Our approach: Launched Facebook Lead Ads with interest and demographic targeting tailored to potential investors, then kept testing audiences, creative and copy.
Results
Google Ads
Challenge: A multi-location practice was expanding to a new location and needed a steady stream of patients.
Our approach: Built a campaign around the ideal patient profile and lead goals, with continuous A/B testing of ads and landing pages and detailed reporting.
Results
Google Ads
Challenge: An online bookstore had high traffic but needed to boost sales and lower cost per acquisition.
Our approach: Installed conversion tracking, segmented campaigns by book category and optimized ads for top-selling titles.
Results
Google Ads
Challenge: A scaffolding company was running inefficient campaigns with low conversion rates and high cost per lead.
Our approach: Ran a full audit, paused underperforming campaigns, built tightly themed ad groups, launched new landing pages and set up conversion tracking.
Results
Google Ads
Challenge: A contractor wanted to expand its service area and capture seasonal demand in spring and summer.
Our approach: Developed custom landing pages and launched a 3-month campaign focused on local visibility, phone calls and quote requests, refining keywords and copy as it ran.
Results
Google Ads
Challenge: The firm was spending heavily but attracting unqualified leads that didn't match its ideal candidate or client profiles.
Our approach: Rebuilt campaigns from the ground up with refined targeting, tighter keyword matching, new ad copy, negative keywords and adjusted landing page messaging.
Results
SEO
Challenge: A San Antonio debt defense law firm needed to rank higher when prospective clients searched Google.
Our approach: Started with a technical and tracking foundation, then added on-page optimizations, geo-focused pages and domain authority through backlinks.
Results
SEO
Challenge: The site had weak rankings and under-optimized product pages.
Our approach: Implemented structured data, optimized metadata, expanded page content, improved local listings and published guest blogs.
Results
SEO
Challenge: A well-established practice struggled to appear in Google's local map pack and wanted more visibility and phone calls.
Our approach: Improved the Google Business profile, published new service content, optimized existing pages, built citations and backlinks and launched a blogging strategy.
Results
SEO
Challenge: A transmission-focused shop had inconsistent business listings and limited local visibility.
Our approach: Cleaned up name, address and phone data, built geo-targeted service pages, optimized local listings and launched link building.
Results
Mobile & Audience
Challenge: A family-owned home services business wanted more brand awareness and new phone calls for free inspection quotes.
Our approach: Paired a high-frequency weekend cable TV schedule with mobile ads, geographically targeted to homeowners with household income of $35K+ in nearby zip codes.
Results
Mobile & Audience
Challenge: A retirement community wanted to reach potential residents.
Our approach: Targeted adults 50+ within 40 miles using audience data and geotargeting, running for 12 months.
Results
Mobile & Audience
Challenge: A dental office wanted to advertise dental implants.
Our approach: Targeted adults 30+ with household income of $50K+ within 15 miles of the office, using audience data and geotargeting, for one month.
Results
Mobile & Audience
Challenge: A dental office wanted to reach its Spanish-speaking community.
Our approach: Rotated five messages with five different tap destinations to Spanish-speaking users within 15 miles, over three months.
Results
Mobile & Audience
Challenge: An HVAC company wanted steady demand for monthly specials and repair reminders.
Our approach: Geotargeted nearby homeowners and alternated at least two messages a month, running all year.
Results
Mobile & Audience
Challenge: A university wanted to promote online enrollment for a graduate teaching degree.
Our approach: Targeted adults 25-45 in Texas with a bachelor's or master's degree in education, for 45 days.
Results
Mobile & Audience
Challenge: A regional agency wanted to reach people looking for home and auto insurance.
Our approach: Used audience data to reach people shopping for home, life and auto insurance, plus home and auto owners, for 30 days.
Results
Mobile & Audience
Challenge: An apartment community wanted to drive website traffic and new leases.
Our approach: Geotargeted adults in the surrounding area with a message built around the property's amenities.
Results
Client names are withheld to protect confidentiality. Results vary by business, market and budget.
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