Multicultural and Mobile-ID Audiences
Speaking the language of every audience is how a message resonates, converts and builds trust. Shadow pairs multicultural strategy with mobile-ID targeting so the right community sees the right message, in the right language, at the right moment.
Talk to a StrategistMulticultural Reach
Community and language segments, layered with household, interest and location data, so multicultural isn't a separate campaign. It's built into the plan.
These figures are mobile devices with ethnicity data, drawn from the 294M-device U.S. mobile universe. They are a segment of that universe, not a total of everyone in the community. National plan figures further down are counted as IP households from a separate household audience, so the two sets measure different things and should not be added together.
Mobile devices. Plus 7.55M Spanish-language speakers
Mobile devices. African and American origin audiences
Mobile devices. Chinese, Asian Indian, Japanese and other Asian origins
Planned from network viewing data, with index figures shown below. No device count is claimed.
Mobile devices. Arab audiences
Languages
Audience sizes reflect the available U.S. mobile device universe and vary by campaign, market and targeting.
Multicultural Planning
Household-level audiences for the communities you need to reach, paired with streaming on the networks they watch.
These figures are IP households ages 21-35 in a national plan, plus streaming TV units. They are counted separately from the mobile device figures above.
IP households, ages 21-35, national
IP households, ages 21-35, national
IP households, ages 21-35, national
Streaming TV units on multicultural networks
20+ Multicultural Networks
Over-indexes on youth, music and comedy networks.
Under-indexes on cable overall, so streaming and mobile carry more of the plan.
Index of 100 equals the average viewer. Viewing profiles are based on Scarborough Research cable viewing in the past 7 days. Household and unit counts are planning figures and vary by campaign.
Mobile-ID Targeting
Four ways to find your audience, used on their own or together.
Reach people by age, household income, home ownership, interests, occupation and more, across a universe of 294M U.S. mobile devices.
Geotarget a radius around your business, or geofence the places your customers visit, from a single neighborhood to a whole state.
Deliver your message in the language your audience speaks, with creative built for them, not translated as an afterthought.
Tie devices back to the household with IP household matching, so mobile reaches the same people as streaming, email and direct mail.
Industries
Results where we've delivered them, and audiences ready where we're ready to.
Tell us who you need to reach and we'll show you how.
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